HIGH SCHOOL QUALITY AND STUDENT SATISFACTION OF SEMESTA BOARDING SCHOOL

In light of the imminent rise in tuition fees, High School funding cuts and fears of declining student numbers, gaining a sustainable competitive advantage in the higher education (Secondary Education ) sector is at the forefront of many high schools’ agendas. In what can be categorised as an extremely intangible service sector, one way that a High School can differentiate their service offering from the competition is through the provision of excellent service quality. This study investigates perceptions of service quality by Importance Performance Analysis method (IPA) at the Semesta Bilingual Boarding High School of Semarang Central Java, collecting viewpoints from 9, 10, 11 and 12 grade students from different academic year groups. This study provides High School (Secondary School) service management with a ‘snapshot’ of the current provision of service quality at the Semesta Bilingual Boarding School. It also offers suggestions that could be implemented to improve service quality, given the limited resources available to management. Due to the dynamic nature of service quality, it is essential to conduct further research to build on this study, in order to ensure that the Semesta High School remains competitive in what is an increasingly turbulent environmen

THE IMPACT OF WEBSITE DESIGN QUALITY, SERVICE QUALITY, AND ENJOYMENT ON REPURCHASE INTENTION THROUGH SATISFACTION AND TRUST (A Case of zalora.co.id)

The advance of technology creates the new business trend by using internet. Zalora.co.id is one of the e-commerce uses website and application to deliver fashion products to the customers. The quality of website and application is the key to build the trust and satisfaction to the customers. Zalora.co.id needs a strategy to maintain the service quality and enjoyment through its website and application in order to keep and increase the customer repurchase intention on zalora.co.id. This study aims to analyze the influence of factors of repurchase intention on zalora.co.id. Website design quality, service quality and enjoyment as independent variables and repurchase intention as dependent variable. This research uses satisfaction and trust as intervening variables. Sample of this research is the application users and visitors' zalora website in 2016 who had made a minimum of two purchases. The sampling method in this research is judgment sampling. The analysis technique used is Structural Equation Modeling – PLS. The results of this study show website design quality, service quality and enjoyment have positive effect on repurchase intention. The indirect influence of website design quality through satisfaction and trust has a negative effect

SMEs COMPETITIVE ADVANTAGE AND ENTERPRISE RESOURCE PLANNING IMPLEMENTATION: FINDING FROM CENTRAL JAVA

Enterprise Resource Planning (ERP) is an integrated application software for widespread use in the organization. The aim of this study is to determine factors that affect the successful implementation of ERP in Small and Medium Enterprises (SMEs) in Central Java in order to build competitive advantage. To test the hypothesis, this study utilized data from 107 SMEs in Central Java. The results revealed that variable Business Process Reengineering have the greatest influence toward the successful implementation in Small and Medium Enterprises. It is suggested that SMEs should gain knowledge and solidify its business process reengineering before implementing ERP

EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, PRODUCT ATTRACTIVENESS AND CORPORATE IMAGE ON DECISIONS SAVING ON BIMA SAVINGS (Study at Bank Jateng Main Branch of Semarang)

This study aims to analyze the effect of Product Quality, Service Quality, Product Attractiveness and Corporate Image on Savings Decision on Bima Savings. Selection of the model is adjusted to the problem of research, namely not achieving the target of Bima Savings provided by the Company (Bank Jateng). The research was conducted at Central Java Bank Branch Office at Pemuda Street Semarang, with sampling technique to produce representative sample is purposive sampling. Analytical techniques used to test the relationship between variables is the path analysis with the help of AMOS software. The result of analysis shows that there is a positive and significant correlation between product quality of Bima Savings to product attractiveness, positive and significant correlation between service quality to company image, positive and significant relationship between product attractiveness and company image to decision of saving

PENGARUH BRAND IMAGE, SERVICE QUALITY, DAN PERCEIVED VALUE TERHADAP BRAND LOYALTY KARTU PRABAYAR GSM PT. INDOSAT DI SEMARANG

Current condition of business competition becomes more intense, every company should be able to survive, and continue to grow. One important thing that has to be done and considered by every company is to maintain existing customers and continue to work on new potential customers, so they won’t move to another company. The objectives in this study are as follows: analyzing the influence of brand image on brand loyalty PT. Indosat GSM prepaid card, analyzing the influence of service quality on brand royalty PT. Indosat GSM prepaid card, analyzing the influence of perceived value on brand loyalty PT. Indosat GSM prepaid card. This study uses explanatory research type. Target in this study is the 17th year’s old customer who lives in Semarang and has used PT. Indosat product for more than 2 years. Then, 100 people taken as sample and non-random sampling technique is used. Analysis tools used are validity test, reliability test, classic assumptions test, multiple regression analysis, hypothesis test, coefficient determination. Based on the research conducted, the following conclusions can be made: brand image significantly influences on brand loyalty by customers, it means that if the brand image is more strategic, the brand loyalty will increase; service quality significantly influences on brand loyalty by customers, it means that if service quality is better, the brand loyalty will increase. Perceived value significantly influences on brand loyalty by customers, it means that if the perceived value is increasing, the brand loyalty will increase. Value of coefficient determination (Adjusted R Square) is equal to 0.702 or 70.2%, means contribution of the brand image variables (X1), service quality (X2) and perceived value (X3) on Brand loyalty (Y) and the remaining 29.8% is influenced by other factor

ANALISIS PENGARUH SPONSORSHIP, PENGALAMAN KONSUMEN, DAN PROMOSI PENJUALAN TERHADAP MINAT BELI KONSUMEN DENGAN KESADARAN MEREK SEBAGAI VARIABEL INTERVENING (Studi pada konsumen ekspatriat penerbangan domestik Garuda Indonesia)

This study aimed to analyze the influence Integrated Marketing Communication (IMC) consisting of Sponsorship, Customer Experience and Sales Promotion on Purchase Intention with Brand Awareness as a intervening variable (Studies on global consumers of Garuda Indonesia). Sponsorship is a gift of financial support or other forms of finance to the recipient that the recipient remains smooth or strong. Garuda Indonesia suffered downgrades The World's Top 10 Airlines for 3 years in a row. Besides market share for Asian market decreased by -8.78% compared to 2014. Therefore, based on phenomenon that has been described previously, this study aims to analyze the influence of Sponsorship, Customer Experience, and Sales Promotion of the Purchase Intention using Brand awareness as an intervening variable in the study of consumer expatriates Garuda Indonesia. Non probability sampling used for sampling. Data were collected from 200 respondents were selected using a consideration which should never use the airline Garuda Indonesia, as well as citizenship in addition to citizens of Indonesia (Expatriates). Test method is a Maximum Likelihood analysis with AMOS program version 22.0. The results showed that the sponsorship positive effect on brand awareness, but the negative effect on purchase intention. Customer experience negatively affect brand awareness, but the positive effect on purchase intention. Influence sales promotion positively to brand awareness and purchase intention. Brand awareness as well as a positive effect on purchase intention

ANALISIS PENGARUH HARGA, DESAIN PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Produk Crooz di Distro Ultraa Store Semarang)

The study was conducted to analyze the factors that affect consumers in making purchasing decisions on Crooz product at Ultraa store, Semarang. The problem in this study is a decline sales in Crooz product for 3 months at Ultraa store. Independent variables consist of Price (X1), Product Design (X2), and Brand Image (X3). In the other hand, the dependent variable is the Buying Decision (Y). In this study, observer take 100 respondents that were taken by using a purposive sampling technique. Analysis using SPSS 16.0, including, reliability test, validity test, classic assumptions test, multiple regression analysis, hypothesis testing via the F and T test, and analysis of the coefficient of determination (R ²). From the analysis of the regression equation was obtained: Y = 0.403 X1 + 0.194 X2 + 0.386 X3 Prices showed the greatest regression coefficient. Price is the most important factor influencing the purchase decisions of consumers who buy Crooz product at Ultraa store, Semarang. The second important factor is the brand image and product design as the third factors that influence the purchase decision. The coefficient of determination (adjusted R2) of 0.577 or 57.7 percent of the coefficient of determination means the model is good enough. The third independent variable in this study could explain 57.7 percent of the purchase decision variables. While the rest of 42.3 percent is explained by variables other than the three variables used in this study

PENGARUH KUALITAS PESAN IKLAN, KUALITAS PRODUK, KESADARAN MEREK TERHADAP MINAT BELI SERTA CITRA MEREK DAN SIKAP TERHADAP MEREK SEBAGAI VARIABEL INTERVENING (Studi pada Produk Bedak Wajah Viva Cosmetics di Kota Semarang)

This study aims to analyze the variables that affect buying interest in the face powder products Viva Cosmetics. This is based on the existence of problems on facial powder products Viva Cosmetics that decrease Brand Value, decrease Brand Share, TOM Brand and TOM Brand decline. This research uses quality factor of advertising message, product quality, brand awareness, brand image, brand attitude. These variables are considered to contribute substantially in the interest of buying consumers. The population in this study is respondents who has interest to buy face powder Viva Cosmetics in Semarang City. The sampling technique was done by accidental sampling. With the number of samples 150 respondents. This study has six hypotheses. The analysis tool used in this research is Structural Equation Modeling (SEM). The result of this research shows that the quality of advertising message have a positive effect on brand image, product quality have positive effect to brand image, brand awareness have positive effect to brand attitude, brand image have positive effect on brand attitude, brand image have positive effect on buying interest, brand attitude influence positive towards buying interest. Brand image factor is the most influential variable on buying interest

STUDI TENTANG PERSEPSI KONSUMEN TERHADAP KEPUASAN PELANGGAN PASCA SERVICE RECOVERY PADA MASKAPAI LION AIR

This study examined three independent variables, ie Procedural Fairness, Distributive Fairness, and Interactional Fairness can affect customer satisfaction. The purpose of this study was to determine the effect of the three independent variables on customer satisfaction. This research was conducted with a questionnaire to 100 customer Lion Air airways obtained by using purposive sampling techniques. Then conducted an analysis of data obtained in the form of quantitative and qualitative analysis. Quantitative analysis involves the validity and reliability testing, test classic assumptions, multiple regression analysis, Goodness of Fit test through regression coefficient (R2), F test and t test. Qualitative analysis is an interpretation of the data obtained in this study and the results of data processing is carried out by giving a description and explanation. The data that have met the test of validity, reliability, and test the assumptions of classical processed to produce a regression equation as follows: Y = 0,300 X1 + 0,210X2 + 0,232X3 These results indicate that all the independent variables tested are positive and significant impact on customer satisfaction through the F test and t test, whereas the number Adjusted R Square of 0.236 indicates 23,60%of the variation in people satisfaction which can be explained by the third independent variable, where the remaining 76.40% is explained by other factors outside of the study